The C.24 identity had to be as innovative and beautiful as the product itself. The identity needed to be modular and dynamic, living beyond the C.24, methodically extending to all future Miselu products.
To achieve this, Character developed a custom Alphanumeric logotype based on the belief that music is never static—it is a medium always in motion, with time as the musician’s canvas.
The result is an elegant, premium and sophisticated product identity, which can exist both in the digital and physical world. The C.24 Kickstarter campaign was a huge success. The campaign launched to a wave of positive commentary. Within a week the Miselu team had met their fundraising target.